Adam McFarlane

Content & Media Production Leader

I am an accomplished and transformative production leader with over two decades of experience specializing in video production, marketing, partnerships, strategies, content creation, analytics, and cross-functional leadership. My expertise lies in activating growth initiatives through integrated planning, channel optimization, and operational excellence, both in traditional and digital environments.

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Throughout my career, I've successfully built relationships with numerous franchises and organizations, including strategic brand partnerships that significantly increased audience reach and revenue. At STEEZY Studio, I led initiatives that grew our YouTube channel to 1 million subscribers and increased app subscription revenue by over 60%. At FloSports, I managed a $17MM budget and achieved a 133% increase in subscribers while modernizing operational processes.

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My leadership extends to roles at ESPN, where I trained staff and improved production workflows, and RxWiki, where I built a department from scratch. I bring a data-driven, detail-oriented approach to every project, ensuring alignment with business goals and driving success across all facets of production and content strategy.